The Role:
- This is a market-facing, relationship-led role focused on increasing participation from Saudi families and developing partnerships with Saudi schools.
- You will act as Elite’s local Saudi market lead, bringing cultural insight, Arabic-language engagement, and trusted relationships to support long-term growth.
- You will work closely with internal teams to ensure programmes are culturally aligned, commercially viable, and operationally successful.
Key Responsibilities:
Grow Saudi Customer Participation:
- Increase registrations from Saudi nationals across Elite’s venues and programmes
- Support localisation of programmes, schedules, pricing, and communication to suit Saudi families
- Build trusted relationships with Saudi parents, community groups, and local networks
- Lead Arabic-language engagement including WhatsApp communication, parent meetings, and community outreach
- Gather customer feedback to improve conversion, satisfaction, and retention
Develop Partnerships with Saudi Schools:
- Identify and engage Saudi private schools, bilingual schools, and MOE-licensed schools
- Lead meetings, presentations, and negotiations in Arabic and English
- Support the development of pilot programmes and long-term school partnerships
- Coordinate internally to ensure contracts, pricing, and delivery meet school expectations
- Support post-contract relationship management to ensure long-term success
Market & Cultural Advisory:
- Act as an internal Saudi market advisor
- Provide guidance on cultural expectations, gender-specific programming, communication tone, and community trust-building
- Support the marketing team with Arabic content direction and campaign feedback
Reporting & Collaboration:
- Track key market activity and provide regular updates to the management team
- Contribute to planning and forecasting for Saudi market expansion
- Collaborate closely with operations, marketing, and leadership teams
Requirements:
Native Arabic speaker
Saudi national strongly preferred, or extensive professional experience within the Saudi market
Experience in education, school partnerships, youth sports, community programmers, or family-focused services
Strong relationship-building and stakeholder management skills
Confident working in Arabic and English
Willingness to conduct face-to-face meetings across Riyadh and surrounding areas
Existing relationships with Saudi schools or education groups (highly desirable)
Understanding of MOE school structures and approval processes
Background in sports, education, or youth development preferred
