- Communicating the brand to the target segment through well-known marketing tools, such as promotions, advertising, public relations, etc
- Leading the company’s marketing department, undertaking its tasks, and representing the marketing side on the Board of Directors
- Developing marketing strategies and plans
- Formulating, monitoring and amending marketing budgets as soon as developments emerge on a quarterly and annual basis and allocating funds wisely.
- Planning digital, traditional and social media marketing campaigns
- Maintaining the company’s presence on social media across all digital channels
- Measure and report the performance of all digital marketing campaigns and evaluate goals
- Study the company’s services provided to users and the satisfaction rate
- Building strategic relationships and partnerships with key players
- Measure and report the performance of marketing campaigns, and evaluate goals
- Keeping up to date with the latest trends and best practices in marketing and measurement
Requirements:
Bachelor's degree in Marketing, Business Administration, or any related field
At least 5 years of experience in marketing in the car rental sector
Leadership skills and the ability to develop effective marketing strategies
Mastering digital marketing tools and managing advertising campaigns
