Essential tasks and responsibilities:
1) Digital campaign management:
• Build and manage performance campaigns across different platforms (Google, Meta, Snapchat, TikTok, Twitter, Amazon)
• Continuously optimize campaigns to increase conversions and reduce costs
• Preparing A/B Testing strategies and analyzing their results
2) Data analysis and efficiency improvement:
• Monitor daily, weekly, and monthly performance indicators
• Analyze campaign data using analysis tools (GA4, GTM, Data Studio, Pixels)
• Extract accurate insights to improve results and decision making
3) Managing budgets and goals:
• Distributing budgets to channels according to performance
• Preparing monthly spending plans and linking them to marketing goals
• Ensuring the highest possible ROI while maintaining customer quality
4) Integration with work teams:
• Collaborate with content, technical, and sales teams to ensure complete funnel quality
• Provide recommendations to improve landing pages, user experience, and conversion path
5) Reports and documentation:
• Preparing professional performance reports for executive management
• Follow new developments and trends in the world of advertising and digital tools
• Ensure compliance with each platform's advertising policies
