Overall goal:
- Planning and implementing digital marketing strategies, producing professional content that enhances the company’s reputation, while providing administrative and logistical support as directed by managers.
Tasks and responsibilities
First: Content management and digital communication:
• Develop and implement a monthly content plan for the website and social media in line with the office’s legal identity
• Writing and editing legal and professional publications, newsletters, and short summaries for publication
• Adjust search engine optimization (SEO) settings and choose keywords to increase organic exposure
Second: Digital campaigns and advertisements:
• Design and manage paid campaigns (Google Ads, LinkedIn Ads) within the company’s budget
• Follow up on key performance indicators (CPC, CTR conversion rate) and provide periodic reports with improvement recommendations
• A/B testing of advertising messages and landing pages to improve response rates
Third: Graphic design and ensuring visual identity:
• Create professional visuals according to the brand guide using Adobe Photoshop, Illustrator and InDesign
• Coordinating photos and videos with external service providers when needed
• Maintaining an electronic library containing approved templates and images
Fourth: Relationships and database management:
• Updating and managing the CRM system, registering and following up on potential customers (leads) until they are converted into actual customers
• Conduct periodic communications to listen to customers’ needs and suggest services that match their aspirations
• Analyze customer data to discover new growth opportunities and provide strategic recommendations
Fifth: Coordination of events and exhibitions:
• Logistical planning for legal seminars and workshops (booking sites, preparing promotional materials, managing attendance)
• Documenting the results of events and drafting summary reports on attendance and marketing impact
Sixth: Research, analysis, and strategy development:
• Conduct periodic market studies to monitor developments in the legal sector and competitors’ services
• Using Google Analytics and other tools to analyze the performance of the website and digital campaigns
• Proposing innovative marketing initiatives (podcasts, micro-videos, professional partnerships) to increase engagement and achieve goals
Seventh: Administrative support:
• Organizing marketing campaign files (paper and electronic) in an organized and confidential manner
• Preparing and preparing presentations, documents and minutes of meetings for marketing projects
Requirements:
Bachelor's degree in marketing, business administration, media, or equivalent
At least two years of experience in digital marketing and content management, preferably in the professional services or legal sector
In-depth knowledge of SEO and SEM concepts, Google Analytics and Google Ads tools
Proficiency in Arabic and English writing, speaking and phrasing
