- Research and analysis of market trends and competitors.
- Supervising advertising campaigns.
- Negotiating and communicating with external marketing agencies.
- Paying attention to the marketing department’s budget and ensuring that spending the budget achieves a return on investment.
- Supervising the company’s attendance at events such as trade fairs, conferences and festivals.
- Manage the design and production of promotional materials such as websites and brochures.
- Study economic indicators, track changes between supply and demand, identify customers and their high and future needs, and monitor competition.
- Engage with creative teams, other internal stakeholders, external agencies and suppliers.
- Directing social media strategies.
- Monitor and improve search engines.
- Addressing customer service issues.
- Analyze advertising revenues and submit reports to senior management.
