Key Responsibilities:
1. Strategic Planning and Execution:
- Develop and implement a holistic marketing strategy aligned with company goals and market trends.
- Oversee the creation and execution of integrated marketing campaigns, leveraging video content to drive engagement and sales.
- Identify and target key audience segments to maximize reach and impact.
2. Brand Management:
- Build and enhance the brand’s presence in the Saudi Arabian market.
- Ensure consistent brand messaging across all marketing channels and touchpoints.
- Develop and maintain strong relationships with influencers, content creators, and partners to amplify brand visibility.
3. Digital Marketing:
- Lead digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.
- Utilize data-driven insights to optimize campaign performance and ROI.
- Manage and grow the company’s social media presence, focusing on video-centric platforms.
4. Content Strategy:
- Oversee the development and production of high-quality video content that resonates with the target audience.
- Collaborate with the content team to create engaging, shoppable video experiences.
- Ensure a steady pipeline of fresh and relevant content to maintain audience interest and drive conversions.
5. Market Research and Analysis:
- Conduct market research to stay abreast of industry trends, competitor activities, and customer preferences. - Analyze marketing data and metrics to measure campaign effectiveness and inform strategic decisions.
- Provide regular reports and insights to the executive team on marketing performance and market dynamics.
6. Team Leadership:
- Lead, mentor, and develop a high-performing marketing team.
- Foster a collaborative and innovative team culture.
- Manage external agencies and vendors as needed to support marketing initiatives.
Requirements:
Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field
Minimum of 6 to 7 years of experience in E-commerce marketing and operations management, with at least 2 years in a leadership rols.
Extremely proficient and diligent in digital marketing strategies
Work experience for a company with at least USD 50M+ of sales through ecommerce
Strong understanding of the Saudi Arabian market and cultural nuances.
Exceptional strategic thinking and problem-solving skills.
Proficiency in digital marketing tools and platforms.
Strong commercial acumen with the ability to negotiate and finalize deals.
