- A marketing department official is required to work in the field of seafood restaurants in Mecca
- Full-time work
Roles and responsibilities:
- Setting the goal: Setting the marketing goal, which is to increase the number of customers while promoting the brand and thus increasing sales
- Target audience analysis: Understanding the target audience, including age, gender, interests, and purchasing habits, with a focus on the most popular customers’ demand for seafood. Based on the understanding of the audience, you can choose advertisers and also the offers presented to the target audience.
- Market and competitor analysis: Study the market and analyze competitor strategies to determine strengths and weaknesses
- Developing the marketing message: Determine the message that should reach the audience, emphasizing the unique aspects and added values of the restaurant
- Choosing marketing methods: Determine the appropriate means of marketing, such as social media or digital marketing, based on the target audience
- Develop a work plan: Determine the practical steps to implement marketing campaigns, including the budget, timetables, and necessary resources in coordination with the rest of the departments.
- Measure and analyze performance: constantly evaluate the effectiveness of campaigns, and use analysis data to adjust the strategy based on performance and market changes
