:Objectives of this role
- Drive the product- and business-planning processes for cross functional teams
- Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
- Assess current competitor offerings and seek opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re met
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate go-to-market plans
:Responsibilities
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap
- Translate product strategy into detailed requirements for prototyping and final development by engineering teams
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
- Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
- Develop product positioning and messaging that differentiates [Company X] across primary market segments
Requirements:
Strong experience in a dynamic product management role
Proven success in overseeing all elements of the product development lifecycle
High effectiveness in managing cross-functional teams
Experience in delivering finely tuned product marketing strategies
Exceptional writing and editing skills, combined with strong presentation and public speaking skills
Bachelor’s degree (or equivalent) in IT or MIS
Previous experience in software and web development
Proven success as a product developer in a nonmanagerial role
Demonstrable knowledge of SEM (search engine marketing) and online advertising
