The duties of the digital marketing employee include:
- Build and implement digital marketing strategies including social media marketing and online advertising
- Manage and improve digital marketing campaigns to increase traffic to the website and increase the conversion rate
- Analyze data and provide periodic reports on the performance of digital marketing campaigns and suggest the required improvements
- Identify the target audience and develop targeted digital marketing strategies to reach this audience
- Managing and updating content on the organization’s various digital platforms in a manner consistent with the marketing strategy
