Summary:
- A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter" X " , to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Responsibilities:
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
Requirements:
Bachelor’s degree communications, marketing, or a related field
3 or more years of social media experience including planning and managing content in a corporate, or agency setting
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
Experience using various analytics software
Multi-tasking and time-management skills, with the ability to prioritize tasks
Ability to work in a fast-paced, high-pressure environment
