1- Planning the sales activity, which includes participating in setting goals and drawing sales policies within the company, such as policies for products (auto spare parts), making recommendations regarding their development, introducing new products or services, and policies related to prices, distribution, advertising, promotion, communication with target markets, and defining the vision and strategic message.
2- Organizing sales activities, which include organizing sales efforts through developing an effective organizational structure of representatives and supervisors of sales, marketing and distribution, and defining tasks for each individual in the marketing department.
3- Implementation of the sales activities identified in the strategic plan for sales and marketing policies
4- Supervising and directing the efforts of sales, marketing, distribution and advertising men properly
5- Coordinating sales activities with other departments such as purchases, warehouses, production and finance
6- Monitoring and evaluating sales activities, including defining sales areas, identifying salesmen’s paths, determining sales quotas, receiving reports on sales activities, evaluating the results reached, and taking appropriate corrective measures to improve and develop performance, etc.
7- Participate in the selection and employment of salesmen in terms of analyzing and describing the work, and determining the required qualifications
8- Determine the training needs of salesmen and the type of training required for each individual
9- Motivating salesmen by identifying different motivational methods and constantly searching for rewards that stimulate salesmen's efforts and increase their efficiency.
10- Evaluation of the salesmen's efforts in terms of identifying effective and objective evaluation models to reach a logical judgment on the salesmen's performance
11- Writing contracts and agreements and laying practical foundations for pricing policies, discounts, and cash and term collection
12- Developing sales and marketing plans and policies in cooperation with the CEO and senior management, setting sales goals and objectives, and developing strategies that achieve these goals.
13- Establishing a database on markets, competitors, geographical regions and their distributions
14- Developing direct marketing programs and supervising their implementation by contacting advertising agencies, and developing plans for promotion, publicity, advertising and sales offers in coordination with senior management.