1. Plan and implement all digital marketing, including SEO/SEM, database marketing, email, social media, and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and evaluate goals (ROI and KPIs)
4. Identify trends and visions and improve spending and performance based on insights
5. Brainstorm new and creative growth strategies
6. Plan, implement and measure trials and conversion tests
7. Collaborate with internal teams to create landing pages and improve user experience
8. Use strong analytical ability to evaluate the overall customer experience across multiple channels and customer touchpoints
9. Tools conversion points and optimization of user conversion paths
10. Collaborate with agencies and other vendor partners
11. Evaluation of emerging technologies. Provide thought leadership and perspective to adopt when appropriate
Requirements:
Bachelor's degree in Marketing, Media or related field
Training courses in web design or market analysis
Previous work experience in the field of e-marketing is not less than 4 years
Proficiency in photo and video editing programs such as (Photoshop, Premiere) or other media editing programs
Advanced search engine skills
Knowledge of web design tools and content management systems
The ability to carry out e-marketing campaigns alone
The ability to translate advertising ideas into advertising and promotional projects
