• Create and upload copy and photos to the organization's website
• Writing and sending email marketing campaigns
• Provide accurate reports and analyzes to clients and company management to demonstrate effective return on investment (ROI)
• Researching new online media opportunities that may benefit business including mobile, social media, blog development and forums
• Designing website banners and assisting with web images
• Communicate with clients, affiliate networks and affiliate partners
• Perform keyword research and web statistics reports
• Contribute to social media campaigns and brand awareness
• Use web analytics software to monitor the performance of customer sites and make recommendations for improvement
• Contribute to corporate and industry blogs and electronic communications management
• Assistance with paid media, including contacting digital advertising agencies
• Develop and integrate content marketing strategies
• Keeping abreast of current digital trends
• Manage contacts database and assist with lead generation activities
• Negotiating with media suppliers to achieve the best prices for customers
