Marketing Manager Job Duties:
- Preparing and building a marketing and growth strategy
- Develop a plan to manage all digital marketing channels such as (store - blog - email - social networks - whatsapp - CRM)
- Manage and improve the content of websites (product description page - blog - landing pages) taking into account search engine optimization and website data analysis to achieve the best CRs of visits - interaction - purchase
Develop a plan to raise the ability to produce content (visual - written)
- Develop advertising campaigns to reach target customers and achieve a high level of interaction with the best CAC on various platforms and communication channels (Snapchat - Instagram - Twitter - Tik Tok and others)
Develop a list of influencers and work to increase this list to achieve the best ROI
Develop a plan for creating content for influencers and develop a ROI-CAC monitoring report for each influencer
Measuring key performance indicators (KPIs) and preparing advertising budgets, measuring return on investment (ROI) in each of the marketing channels
- Follow-up sales (value - items - quantities) and provide the best solutions to increase the percentage of the organization's sales
Training and motivating the marketing team to achieve the goals
Monitor competitors and provide solutions and plan to overcome them
Requirements:
At least 5 years of experience in digital marketing
Bachelor's degree in Marketing or a field related to digital technologies
Previous work to implement successful marketing campaigns
Experience in managing all digital marketing channels on different platforms in the Saudi market
Experience in dealing with influencers in the Saudi market
Solid knowledge of online marketing tools, best solutions and practices
Proficiency with SEO/SEM, Google Analytics, and management
Hands-on experience with SEO/SEM, Google Analytics and Meta bussines snabchat, twitter, tiktok ads systems CRM
Possess analytical and project management skills
Ability to manage team work and excellent communication (written and oral)
