- Planning, directing, coordinating and controlling the activities of marketing the products of the organization by carrying out the following duties and responsibilities either individually or from subordinates.
- Setting marketing objectives in order to obtain a marketing share and make appropriate profits.
- Develop and implement short and long term marketing plans and programs to ensure an appropriate growth rate in the company's profits
- Research and analysis of various financial, technological and demographic factors with a view to obtaining marketing opportunities and minimizing competition.
- Setting up a platform for advertising and promotion activities.
- Contact external advertising agencies to implement ad campaigns.
- Follow up media, press and technical media to prepare designs and editorial materials related to promotional activities.
- Setting a pricing strategy aimed at achieving the largest market share in the long term.
- Achieve the highest percentage of profits compared to established standards.
- Ensuring effective control over marketing activities and the Federation of Corrective Actions that ensure that marketing objectives are met in accordance with the plan.
- Evaluating market reactions to advertising programs, distribution or packaging policies, with a view to revising changing marketing strategies and competitiveness.
- Make recommendations on reviewing the structure and organization of marketing teams to ensure the achievement of objectives.
- Conduct marketing studies on both existing products and new products.
- Preparation and processing of reports on marketing activities.
Supervisory Responsibilities:
The marketing manager supervises a number of supervisors, and in turn supervises a number of employees in the marketing department. The manager is responsible for directing, coordinating and controlling the marketing activity within his unit. He should perform his supervisory duties in the light of the company's policies and rules of work.
Its main responsibilities include interviewing, recruiting and training staff in cooperation with the Human Resources Department, directing and assigning tasks to subordinates, assessing their performance, awarding bonuses, sanctioning, investigating staff complaints and seeking to resolve them
