- By customer type and market unit, develop merchandising standards based on shopping behavior and local business conditions.
- Communicate standards to field and keep these updated.
- Ensure that all new products and packages are supported with merchandising standards at launch.
- Build and maintain a product database.
- Provide computer generated shelf sets as required by front line.
- Prepare merchandising sales aids.
- Prepare and deliver merchandising presentations for National Accounts, working under direction from National Account Managers.
