1. The planning of the selling activity includes participation in setting the goals and drawing up the sales practices within the company such as policies for products and policies for prices, distribution, promotion and communication with the target markets.
2. Organization of sales activities, which include organizing sales efforts through the development of an effective and efficient organizational structure because sales men are the link between the company and its customers.
3. Execution of sales activities identified in the sales activities.
4. Oversee and direct the sales men's efforts.
5. Coordination of sales activities with other departments such as marketing, procurement, warehousing, production and finance.
6. Monitoring and evaluation of sales activities, including identifying sales areas, identifying salesmen's routes, determining sales quotas, receiving reports on sales activities, evaluating their findings, taking appropriate corrective measures to improve performance, etc.
7. Participate in the selection and employment of sales men in terms of analysis and description of the work, and identify the required qualifications and their source.
8. Determine the needs of the salesmen of the training and the type of training required for each individual.
9. Motivate salesmen to identify different incentive methods and constantly search for rewards that stimulate sales efforts of salesmen through the construction and development of an effective compensation system.
10. Evaluate the efforts of sales men in terms of identifying effective and objective evaluation models to reach a logical judgment on the performance of sales men.
11. Submit periodic reports on sales to senior management.