*Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
*Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
*Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
*Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
*Creating content people actually want
*Sharing content on the channels they use
*Measuring the results of content marketing activities
Requirements:
BA/BS degree or equivalent work experience.
Some past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and blogging software in order to generate traffic,
convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
