About us
noon is a technology leader with a simple mission:
to be the best place to buy and sell things. In doing this we hope to accelerate the digital economy of the Middle East, empowering regional talent and businesses to meet the full range of consumers' online needs.
Starting in 2017 with noon.com, the region’s homegrown e-commerce platform and leading online shopping destination, noon is now a digital ecosystem of products and services:

noon.com
The region’s leading e-commerce platform and digital marketplace, offering incredible value across multiple categories with world-class service, delivering to customers in the Kingdom of Saudi Arabia, United Arab Emirates, and Egypt.

noon Daily
noon’s dedicated grocery platform delivers supermarket shopping at the touch of your fingers. Shop fresh produce and everyday essentials, delivered to your doorstep by sunrise.

NowNow
On-demand platform giving customers access to stores and services in their local neighborhood, delivery within minutes of ordering. You want it now? Get it NowNow.

noon pay
Secure, speedy, and efficient online payment platform from noon. Send money to people, pay for purchases directly, and access incredible rewards using noon pay.

SIVVI
The region’s fastest fashion destination, SIVVI offers customers a market-leading offering with 3-hour delivery available in Riyadh and Dubai, and same-day/next-day delivery available across the UAE and Saudi Arabia.

noon Food
noon food is a restaurant-first platform on the noon app, offering fair commissions, a sustainable program, and operating flexibility for the food and beverage industry in the Middle East.

noon VIP
noon VIP is a lifestyle rewards program for the digital-savvy, frequent online shopper. noon VIP is now live in KSA, the UAE, and Egypt.

A homegrown tech platform, noon has rapidly built deep native capabilities in its marketplace, fulfillment, logistics, and payment platforms.