- Conduct market research and strategic analysis to understand customer needs and expectations, opportunities and threats in the market
Develop and implement integrated marketing plans and promotional campaigns to increase awareness, interest and loyalty of the brand, product or service
Create and manage content and marketing messages across various digital and traditional channels, such as websites, social media, email, paid advertising, print and events
- Monitor and measure marketing performance using key performance indicators (KPIs) and analysis tools, such as Google Analytics or Microsoft Power BI, and prepare reports and recommendations to improve results
- Collaborate with sales, development, production and customer service teams to ensure effective coordination and implementation of marketing strategy
Keeping abreast of the latest trends and innovations in the field of marketing and the product or service industry, and using best practices to increase marketing efficiency
Requirements:
Qualification in marketing, business administration or related field, or equivalent work experience in marketing
Strong analytical skills and ability to draw conclusions from a large amount of data
Excellent verbal and written communication skills in English, plus another language if necessary for your target market
Creative and innovative skills and the ability to adapt to changes
Organizational, time management, problem solving and teamwork skills
