About the Role:
- In this role, you will be responsible for tactics that build sales pipeline and revenue, engage prospect and client accounts, and expand our brand reach. The ideal candidate has worn different marketing hats and has successfully managed multiple marketing campaigns involving a variety of tactics and channels.
- This Campaign Specialist collaborates closely across marketing, sales, and external agencies to plan, design, and implement full-funnel, targeted marketing campaigns. This role incorporates marketing strategy with execution across various channels including, but not limited to, email, social media, 3rd party publications, and webinars aligning to our goals. The position requires being an excellent communicator, collaborator, self-starter, and multitasker with the ability to run multiple projects simultaneously.
Responsibilities:
- Develop, execute, and optimize targeted multi-channel programs to meet company revenue goals by using a variety of marketing techniques such as email campaigns, webinars/video, social media, content syndication, among others to support specific product lines.
- Create ABM-like campaigns and deliverables to support net new logo attainment and cross-sell new products, suite expansion to existing clients.
- Provide ongoing reporting, campaign insights and pacing toward goals to stakeholders.
- Optimize campaign performance through analytics, testing, and experimentation.
- Stay ahead of new technologies and advise marketing leadership on the latest trends, best practices, and standards. Proactively scope and present new ideas to improve our customer journey for prospects, leads, and customers.
الشروط والمهارات:
3+ marketing experience
Experience working in fast-paced, high growth environments, comfortable with ambiguity.
Team player attitude with the ability to interact with sales, marketing, product, and engineering stakeholders.
Proven experience with a variety of marketing channels including email, social media, content syndication, webinars, direct mail from awareness through purchase stages.
Strong organizational and project management skills and the ability to manage multiple marketing initiatives at the same time.
Analytical skills and proven ability to use data to optimize campaign performance and inform future strategies.
Ability to operate independently and solve problems quickly.
Familiarity with Google Suite including G-Mail; Asana or Smartsheet, Slack, and other related tools.
