- develop creative and engaging social media strategies
- manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
- oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
- create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- develop, launch and manage new competitions and campaigns that promote your organisation and brand
- form key relationships with influencers across the social media platforms
- undertake audience research
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
