- Customer identification: it identifies the categories of target and potential customers and defines their requirements and needs.
- Products: the characteristics of the commodity, its possible benefits, its packaging, and its competitive position.
Pricing: Pricing products to suit customer conditions and competition, taking into account production costs
- Information: transfer of information about goods / services to customer groups.
Distribution: Outlet planning and handling policies.
Selling: strategic planning of sales methods that are appropriate to the good / service. And setting up after-sales policies, with the aim of achieving good referrals,
