*Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
*Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
*Manage and maintain updates for large keyword lists.
*Provide creative copy suggestions and graphical ad templates.
*Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
*Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
*Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
*Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
*Keep pace with search engine and PPC industry trends and developments.
*Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
*Monitor and evaluate search results and search performance across the major search channels.
*use Google Analytics to measure web traffic performance
*passionate about web analysis
الشروط والمهارات:
bachelor degree , computer science or marketing
5 years of experience working with websites, leveraging data to drive initiatives
3 years of experience with Google Analytics, Google Tag Manager, and Google Search
user-centered design and how to leverage data analytics
have excellent oral and written communication abilities.
