A half-century ago, a dazzling idea saw the light in the city of Jeddah, in the area of Bab Makkah particularly. An ingenuous concept sparkled in the mind of Sheik Mohammad Obeid ALGUTHMI who envisioned a new horizon for home beauty. His ambition took him to the East and to the West to bring quality and beauty back home. From the heart of Jeddah city was the beginning in 1940, through the efforts of our founder who was eager to find and offer luxury products distinguished not only by their outstanding quality but also affordable prices. The beginning was not easy specially that our Sheik Mohammad decided to seek novelty and follow a different way by focusing on exclusivity and innovation. With the economic boom in Kingdom, the vision of the founder has become reality through the opening of many other branches inside Kingdom. Gradually, the services grew to encompass the UAE, Lebanon, Kuwait and Yemen. Our founder laid the foundation and entrusted us to carry the torch of success he's worked hard to achieve. Today, 68 years after our start, we are proud of having kept our promise and have sought the best to incarnate it in excellent products and services